About Us – Sarraf Jewelry Inc

With over 50 years of experience in the jewelry industry, the team at Sarraf Jewelry is proud to offer more than 20,000 exquisite pieces of affordable fine jewelry. Founded in 1986, Sarraf Jewelry is passionate about providing the highest-quality pieces at the most affordable prices possible.

Sarraf Jewelry takes much of the work out of online shopping because we also take the time to compare prices on other jewelry sites and at brick-and-mortar locations. Additionally, our website is designed to help you easily review product information and reach a customer service representative if you have any questions.

We consider our customers like family, and that’s why we have policies in place to bring superior value to everyone who shops with us:

  • Best Price Guarantee – We are serious about providing affordable fine jewelry. When you purchase any item in our inventory, you can rest easy knowing that you’re getting the best value. If you find a matching product with a lower price, we will give you back the difference in store credit.
  • 30-Day Return Policy – Return any non-engraved items still in new condition and we’ll give you a full refund within the first 30 days. No questions asked.
  • Lifetime Guarantee – Any item purchased at Sarraf Jewelry is guaranteed to be free of defects in both craftsmanship and materials. If your item should break or become damaged while you own it, Sarraf Jewelry will replace or repair it promptly. Some restrictions apply.

These programs have contributed to our A+ Rating with the Better Business Bureau as well as our stellar rating at BizRate.com. They also help our customers to feel confident in the items they purchase from us.

Browse our varied inventory of affordable fine jewelry, and find your perfect piece today.

You can reach customer service
Monday - Friday 10:00 AM to 5:00 PM Pacific Standard Time

Our Location
Sarraf Jewelry Inc. currently operates a whole sale showroom in Downtown Los Angeles.

Our address and phone number is found below:
Sarraf Jewelry Inc.
650 S. Hill St., #728
Los Angeles, CA 90014
Phone: (888) 4-SARRAF (888-472-7723)
FAX: (213) 627-5212
E-mail: service@sarraf.com

  • Gold is durable, sturdy, dependable, and makes an ideal setting for your precious diamond jewelry. Gold also comes in a variety of colors -- yellow, white, and rose (or pink).
  • The karatage of the jewelry will tell you what percentage of gold it contains: 24 karat is 100 percent, 18 karat is 75 percent, and 14 karat is 58.5 percent gold. When comparing gold jewelry, the higher the number of karats, the greater the value.
  • When buying gold jewelry, always look for the karat mark. All other things being equal, the higher the karat, the more expensive the piece. In the United States, 14-karat gold, or 585 parts pure gold, is the most common degree of fineness. Nothing less than 10 karats can legally be marked or sold as gold jewelry in the U.S. However, lower karatages, such as 8-karat gold and 9-karat gold, are popular in other countries
  • Approximate Metal Weight is intended use is for you to have an indication of Approximate weight of the metal. While being accurate is very important to us at Sarraf.com, due to factors beyond our control it is impossible to be exact each and every time, therefore we strive to maintain an accuracy of ± 5%.
  • In its pure form silver is almost as soft as gold, and therefore is usually alloyed with copper for strength. Karatage is not marked because, legally, anything called "silver" or "sterling silver" is 92.5% pure.
  • Fine Silver in its natural state, 999/1000 pure, is too soft an element for practical jewelry. To make it workable, an alloy such as copper is added. Here are the main silver alloys. Sterling Silver is a mixture of 92.5 % pure silver (925 parts) and 7.5 % metal alloy.
  • "Carat Weight" is simply the weight of the diamond.
  • By definition, 1 carat is exactly 200 milligrams. Since most diamonds sold in the jewelry industry weigh less than 1 carat, the carat is usually subdivided into "points." There are 100 points in 1 carat, so that a diamond weighing 3/4 carat would be a "75 point diamond." In summary:

    1 carat = 200 milligrams = 100 points
  • Carat is the simplest and most objective of the four C's. A 1.00 Carat diamond weighs 0.2 gm on scales weighs. In the trade we call 1/2ct - 50 points.
  • Naturally more Carat weight means more cost because BIG diamonds are very rare. A diamond of double the weight costs around 4 times more. Add the magic weight idea to rarity: a 1.00ct D color Flawless costs 1.7 times more than a 99 point D Flawless.

Diamonds are graded on a letter scale from D to Z: D, E, or F diamonds have no color detectable to the unaided eye; grad G, H, I, or J are nearly colorless, but a trained gemologist can detect a slight yellow cast. J through Z colored diamonds have yellow or gray color visible to the unaided eye. Diamonds rated lower than I have color that is detectable even to the untrained eye. Those rated J to M have a trace of color, while any diamond with an N or higher carries a noticeable yellow tint

The charts above are clarity plots, which is a representation of the number and size of inclusions typically present in diamonds of a particular clarity grade. Look for a clarity plot on a diamond certificate, or grading report, to get a clear idea of the number and size of inclusions in a particular diamond. From this map, you can perfectly determine a diamond's clarity without even

Gemologists use grades of clarity to describe how many inclusions a diamond has. These grades range from flawless (FL) or internally flawless (IF) to included (I3), with the numbers indicating varying degrees of quality within a grade (1 being the best). Most commonly diamond sold are diamond that has no inclusions visible to the unaided eye, like VS1 and SI1-2. Diamonds of this clarity are much less expensive than flawless diamonds, and will not contain inclusions that would reduce from the splendor of the diamond